# Shopify alternatives in 2026

Shopify Basic is $29 to $39 a month, and using another payment provider
adds a fee on every sale. Eight options compared on price, fees on sales,
design, moving your products over, AI agents, and export. PageHub is ours,
so we list where it's weaker too. Every competitor fact comes from that
company's own pages, checked October 19, 2026. If you want a Shopify
alternative that's cheaper than Shopify, or you're ready to leave Shopify
and move from Shopify without retyping your catalog, start with the import
column.

## Quick picks

- No monthly bill and no fee on sales: **PageHub**
- Full control on your own hosting: **WooCommerce**
- A big catalog, with a free migration app: **BigCommerce**
- A brand-led site with a small store: **Squarespace**
- A store plus bookings or events: **Wix**
- Selling in person and online: **Square Online**
- Adding a store to a site you already have: **Ecwid**
- An AI that sets up the store for you: **Amboras**

## The baseline: Shopify

No free plan: 3 days free, then $1 a month for 3 months. Basic is $29 a
month billed yearly or $39 monthly; Grow is $79 or $105. Shopify Payments
is 2.9% + 30¢ online on Basic. Another payment provider adds 2% on Basic,
1% on Grow, 0.6% on Advanced. Products export as CSV without images, and
the theme downloads as Liquid files.

## PageHub

The full store is on the free plan: Stripe Checkout, cart, product grids,
category and product pages, sizes and colors, search and filters,
subscriptions, up to 5 flat shipping rates and a free-shipping threshold,
Stripe Tax, promo codes, stock tracking, and an orders screen for marking
orders shipped with tracking and refunding. PageHub adds no fee on sales on
any plan; Stripe's card fees apply. Products live in your own Stripe
account. Pro is $7 a month per published site and adds customer accounts
with order history, order confirmation emails, and emails to opted-in
customers.

Shopify import works on every plan: products, sizes and colors, images,
discounts, and customers. Stock copies once; later Shopify changes don't
sync. WooCommerce import too. Build with the built-in AI chat (Claude, GPT,
or Gemini; 1,000 credits on free, packs from $5), connect your own agent
over MCP (Claude, ChatGPT, Cursor) using no PageHub credits, or edit by
hand in the visual editor. Export any site's files as a ZIP, with the published
pages as static HTML, on every plan; customers and collections export as CSV.

Weaker than Shopify: Stripe connection is for US businesses only.
Flat-rate shipping only, with no weight-based rates or carrier labels. No
currency switcher, abandoned-cart emails, or product reviews. You add and
edit products in Stripe, not in PageHub. No app store and no point of
sale.

## WooCommerce

A free, open-source WordPress plugin. WooCommerce puts hosting at $25 to
$350 a month for most stores, plus extensions at $29 to $299 a year each.
No WooCommerce fee on sales; WooPayments is about 2.5% to 2.9% + 30¢.
Imports Shopify's product CSV for free; a paid extension also moves
customers and orders. MCP support is in developer preview, for products and
orders.

## BigCommerce

Core is $29 a month billed yearly or $39 monthly, for up to $30K in sales
over 12 months. No fee with its built-in payment providers; others add 2%
on Core. A free Data Migration app moves products, customers, orders, CMS
pages, and redirects, up to 500,000 records. Its MCP server is for
shoppers.

## Squarespace

Basic is $19 a month billed yearly or $25 monthly, with a 2% fee on product
sales; Core and up have none. One-time CSV import of Shopify products and
customers; orders and design don't move. MCP covers domain search only.

## Wix

Selling starts on Core, $29 a month billed yearly. Wix Payments is 2.9% +
30¢ for US cards. No automatic Shopify import: CSV, or the paid Cart2Cart
app. Official MCP server. The site doesn't export.

## Square Online

A free store on a square.site address, at 3.3% + 30¢ per online card
payment. Your own domain needs Square Plus, $49 a month per location, at
2.9% + 30¢. Square's MCP server (beta) covers its API, not website pages.

## Ecwid

Starter is $5 a month for 10 products; Venture is $29 billed yearly or $35
monthly for 100. No fee on sales. Adds a store to WordPress, Wix,
Squarespace, and other sites, or use its Instant Site. Shopify's product
CSV imports after you reformat it.

## Amboras

A newer store platform built around an AI assistant. Basic is $39 a month
billed yearly or $49 monthly. Free migration on paid plans: products,
images, stock, pages, and blog posts, with redirects. Its pages don't state
a fee on sales or an MCP server.

## When to stay on Shopify

If you rely on carrier-calculated shipping and labels, selling in several
currencies, a point of sale, or a particular Shopify app, Shopify does more
than most of this list. Leave when the monthly bill and the apps cost more
than the store needs.

## Frequently asked questions

### What's the cheapest Shopify alternative?
PageHub runs a full Stripe store on its free plan, with no fee on sales;
you pay only Stripe's card fees. Pro is $7 a month per published site and
adds customer accounts and order emails. Square Online has a free store on
a square.site address, with 3.3% + 30¢ per online card payment. Ecwid
starts at $5 a month for 10 products. WooCommerce is free, but you pay for
hosting.

### Which Shopify alternatives don't charge a fee on sales?
PageHub, WooCommerce, and Ecwid add no fee on any plan. Squarespace adds
none on Core and up (2% on Basic). BigCommerce adds none with its built-in
payment providers. Card processing fees still apply everywhere. Shopify
adds 0.6% to 2% when you use a payment provider other than Shopify
Payments.

### Can I move my products from Shopify?
Yes, on most of these. PageHub imports products, sizes and colors, images,
discounts, and customers on every plan, into your own Stripe account; stock
copies once and later Shopify changes don't sync. BigCommerce has a free
migration app that also moves orders. Amboras migrates for free on paid
plans. Squarespace, WooCommerce, and Ecwid take Shopify's product CSV, Ecwid after reformatting. Wix
has no automatic import.

### Which Shopify alternatives let Claude or ChatGPT build the store?
PageHub lets your own agent (Claude, ChatGPT, Cursor) build, restyle, and
publish the store over MCP, on every plan, using no PageHub credits. Wix's
MCP server can create and publish sites. WooCommerce's MCP (developer
preview) manages products and orders but not pages. BigCommerce's is for
shoppers, Square's covers its API, and Shopify's covers docs and code
checks.

### Should I leave Shopify at all?
Stay if you rely on carrier-calculated shipping and labels, selling in
several currencies, a point of sale, or a specific Shopify app. Leave when
the monthly bill and the apps cost more than your store needs.
