Why I built PageHub
I'm Will Bowman. I've been building PageHub for about 4 years, because I never found a website tool I liked working in.
Where it started
For years I built client sites on WordPress. Every project meant plugins fighting plugins, updates that broke things, and clients afraid to touch their own site.
I tried going headless. I tried Contentful and a handful of others. Each one fixed one problem and added two more: a separate front end to maintain, a content model the client couldn't follow, or a bill that grew with every seat.
So I started building the tool I wanted: a visual editor that produces clean, fast sites, with hosting included and nothing to patch.
What changed in the last year
AI changed how I build sites. Most of my client work now starts in a conversation with Claude. I describe what the client needs, and Claude builds it on PageHub through the MCP server, section by section. I review it, adjust it in the editor, and publish it to the client's domain.
So I rebuilt PageHub around that workflow. Everything I do on a client site day to day, an AI agent can do through MCP, and a person can do in the editor. You don't have to pick one.
What it's been like for clients
- 25 minutes, start to finish. The Goalposts site went from nothing to published in 25 minutes.
- Clients editing their own sites. After I handed a site over to a home-exteriors contractor in the DC area, he started adding to it himself, and was surprised how easy it was.
- No AI required. Joel was impressed by how complete the editor is. He works on his site in it without touching AI at all.