Can I send Airbnb guests to my own website?

Not in your listing or in Airbnb messages. Airbnb's policy rules out links that take people off Airbnb and discounts to book somewhere else. Here is what the policy says, as read in November 2026, and what is yours to do.

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The short answer

  • Airbnb's policy bars links in listings or messages that take people off Airbnb, and offering or asking for discounts to book off Airbnb.
  • Payment for a current, future or repeat Airbnb booking stays on Airbnb.
  • Your own website, your own domain and the places people find you themselves are yours to build.
  • The page below is Airbnb's policy as published when we read it. Airbnb can change it, so read the current text before you act.

What Airbnb's policy says

The policy is the Airbnb Help Center article "Pricing and payment transparency". We read it in November 2026. The page shows no revision date, so treat anything below as a summary and check the page itself.

  • Listing pages and messages can't carry links that take people off Airbnb.
  • Conversation before a booking stays on Airbnb.
  • You can't offer, or ask for, a discount to book off Airbnb.
  • Payments for current, future or repeat bookings stay on Airbnb. Moving an Airbnb reservation off the platform isn't allowed, and neither is cancelling one to rebook it elsewhere or extending a stay outside Airbnb.
  • Fees that are mandatory are paid on Airbnb. The policy treats optional extras, such as pool heating, differently.

The policy covers links, messages, discounts and payments. It says nothing against owning a website.

What is yours to do

  • Build your own site. Your homes, rates, rules and photos, on your own domain. Guests who find it themselves can book there, and the booking is yours: paid into your Stripe account, with your emails.
  • Be findable where people look. Search, maps, social, your own ads and word of mouth all reach people who aren't in an Airbnb conversation with you. Each home on your site has its own page with its own title and description.
  • Say "Book directly with us" on your site. The wording on your own pages is up to you.
  • Keep your calendars in step. Airbnb has its own calendar connection for exactly this. Your Airbnb dates come into your site and your site's dates go back to Airbnb, so one night isn't sold twice.

What to keep out of Airbnb

Keep your site's address out of your Airbnb listing, out of your Airbnb messages, and out of anything aimed at a guest who has an Airbnb booking with you. PageHub has no message, card, insert, QR code or email for that, and it doesn't offer one.

How PageHub keeps the two apart

  • Dates only from Airbnb. PageHub reads booked and blocked dates from your Airbnb calendar link. It doesn't read guest names, messages or contact details, and it doesn't store the titles or descriptions in the feed.
  • Emails go to your site's guests. Booking emails go to the people who booked on your site. A guest who booked on Airbnb isn't one of them.

Why a direct channel at all

Airbnb's host service fee is 15.5% for most hosts. A booking on your own site carries no booking fee from PageHub. Stripe still charges its processing fees.

That is a reason to build a channel of your own. It isn't a reason to move guests off Airbnb in ways Airbnb's policy rules out.

Where the guest booksWhat the booking costs you
On AirbnbAirbnb's host service fee: 15.5% for most hosts.
On your PageHub siteNo booking fee from PageHub. Stripe still charges its processing fees.

Sources

Everything in the Rentals pack

$49 a month up to 5 homes, $99 up to 25, $199 up to 100. Your site is included, and PageHub takes no booking fee. Stripe still charges its processing fees.

  • Bookings paid into your Stripe

    Guests pick dates on each home's calendar and pay into your own Stripe account. Charge at once, or hold the card until you approve.

  • Part payment

    Guests pay part now and agree to the balance on the same card. You press Charge balance when it's due, and PageHub reminds you.

  • Refundable security deposit

    Place a hold on the guest's card before check-in, then release it or keep part of it from your Orders screen.

  • Rental agreements signed online

    Guests type their name and agree before they pay. Each order keeps the exact text they signed.

  • Discounts, promo codes and cancellation

    Weekly and monthly discounts, promo codes on your Stripe account, and a cancellation policy that suggests each refund.

  • Guest list and book-again emails

    Every guest who books is saved. Email past guests who agreed to offers, with a promo code for their next stay.

  • Abandoned-booking email

    A guest who agreed to offers and left checkout gets one email about an hour later, with their dates filled in.

  • One calendar for every home

    See every home's bookings on one screen, and close the same dates on several homes at once.

  • Sync alerts

    Homes sync from Hospitable, Hostaway, Guesty or Airbnb, Vrbo and Booking.com calendar links. If a sync keeps failing, PageHub emails you.

  • A page for every home and area

    Each home gets its own page, title, share image and vacation rental structured data, plus area and guide pages for your sitemap.

  • Purchase tracking

    Each booking sends a purchase event to Google Analytics 4 and the Meta pixel, with the booking's value and no guest details.

  • Set it up by asking your AI

    Connect PageHub to Claude, ChatGPT or Cursor. The Set up direct bookings skill connects Stripe, brings in your homes and checks every fee and policy.

Building by asking? Connect your AI to PageHub in two minutes.

Questions about Airbnb and direct booking

Short answers, with the limits of what we checked.

Airbnb's policy bars links in listing pages that take people off Airbnb. Keep your site's address out of your listing.

Build the site that's yours

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More for rental hosts

Airbnb is a trademark of Airbnb, Inc. PageHub isn't affiliated with or endorsed by Airbnb. This page isn't legal advice.