About this block
A short row of trust signals that answers the questions shoppers have right before they pay: is checkout safe, is this a real shop, can I send it back, and will a person help me if something goes wrong. Each signal is an icon plus a two- or three-word label in a rounded pill, under a small heading. It's built to sit close to a buy button, not buried in the footer.
When to use it
- Right above or below an add-to-cart button, a pricing table, or a checkout link.
- On a product page, where people decide whether to buy.
- On a new or small shop, where visitors don't know you yet and need a reason to trust you.
- In a cart drawer or order summary, to cut drop-off at the last step.
What's inside
- A small all-caps eyebrow line and an h2 heading, centered.
- Four pill-shaped badges that wrap onto extra rows on narrow screens.
- Tabler icons for a lock (secure checkout), a shield with a check (verified shop), a truck with a return arrow (30-day returns), and a headset (human support).
- Colors come from your site's theme, so the strip matches light and dark mode without any changes.
How to customize it
- Change each label to a promise you actually keep, like "Free UK delivery over £40" or "Ships in 2 days". Don't list a guarantee you don't offer.
- Swap any icon for another one from the icon picker, such as a truck for shipping or a card for payment methods.
- Duplicate a pill to add a fifth signal, or delete one. Three to five works best.
- Remove the heading when you place the strip right under a buy button, so it reads as part of the button area.
Questions
- Do trust badges actually raise conversions?
- They help most when they answer a real worry at the moment someone is about to pay, like returns or payment safety. Generic badges far from the buy button do little.
- Should I use payment-provider logos instead?
- You can add them next to these pills. Short written promises ("30-day returns") tend to answer more questions than a row of logos.
- Will it look right on phones?
- Yes. The pills wrap onto extra lines on narrow screens instead of shrinking the text.